LOOKAGAIN
Cost effective results with an ROI of 1000%
Brief
Lookagain.co.uk wanted to drive a significant amount of traffic to the online store whilst repositioning the brand amongst a more fashion contentious audience.
Strategy
We recommended a brand ambassador campaign and worked collaboratively with the brand team to select a celebrity that would not only appeal to their existing audience but recruit new audiences.
Results
Coverage reaching over 50 million and 1000% ROI. The success of the first season lead to an ongoing annual campaign, delivering on average 200% ROI each season.
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