CREATIVE CONTENT DRIVING PR
£2.2million’s worth of quality coverage Building Fashion Credentials for SEASALT
Brief
Cornish fashion brand Seasalt needed to build its fashion credentials and increase their A-list media coverage.
Strategy
Utilising our strong contacts with key stylists and editors our team worked with Seasalt and devised a campaign working with editors from Red, You Magazine and Marie Claire to develop new brand imagery to assist in driving their media outreach. Stand-out seasonal look books were developed for the brand to drive the all important media outreach, which were distributed to all national and consumer fashion media. Working with the respected editors and stylists resulted, not only in striking new imagery for the brand, but also added fashion kudos.
Results
The campaign helped to change opinions about Seasalt and contributed to the 247 quality pieces of coverage with a PR value of nearly £2.2 million generated that year.
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