SIMONE PERELE

Re-positioning using a voice of authority

Brief

The strategy was to position the premium lingerie label Simone Perele as a Voice of Authority within its industry utilising emerging media channels along with traditional as the platform.

Strategy

We secured the Sandra Hagelstam, the blogger from @5InchandUp as the Brand Ambassador and Voice for the brand.
Her first appointment was to attend the Couture Fashion Show in Paris along with Editor Sue Peart from YOU Mail on Sunday. She wrote 4 blog posts and posed her own photoshoot to launch the new collections.

Results

The initiatives generated 165 pieces of coverage which was a total reach of 75 million viewers and an AVE value of £8.7 million

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2017-05-08T13:25:11+00:00