Re-positioning using a voice of authority
The strategy was to position the premium lingerie label Simone Perele as a Voice of Authority within its industry utilising emerging media channels along with traditional as the platform.
We secured the Sandra Hagelstam, the blogger from @5InchandUp as the Brand Ambassador and Voice for the brand.
Her first appointment was to attend the Couture Fashion Show in Paris along with Editor Sue Peart from YOU Mail on Sunday. She wrote 4 blog posts and posed her own photoshoot to launch the new collections.
The initiatives generated 165 pieces of coverage which was a total reach of 75 million viewers and an AVE value of £8.7 million