MADELEINE
CHELSEA FLOWER SHOW
Brief
Bright Light PR proposed the idea of hosting an exclusive event for European fashion client MADELEINE with German and UK professional influencers.
The brief was to work with target influencers who would drive awareness to the MADELEINE website. Creating valuable content online and across social media for all parties to use.
Strategy
Our strategy was to use an on-brand platform such as The Chelsea Flower Show to host a group of influencers from both Germany and all over the UK, making The Over 40 Collective the perfect candidates for the job!
We ensured each blogger was able to choose a full MADELEINE outfit, styled in their own and unique way to suit their individual blog and connect with their loyal readers. This allowed for creative and beautiful image and video content, by blog-specialist photographer, Rebecca Spencer, for all 7 bloggers to use on their own channels as well as MADELEINE.
Results
With the sun shining, it couldn’t have been a more spectacular day of all things flowers, fizz and sophisticated glamour. From travel arrangements, to hotels, photographer, outfit choices and a 5 star experience, Bright Light ensured a smooth running and luxury service. This resulted in nothing but positivity from everyone involved. The project was a huge success resulting in a social media reach of over 250,000 users and 7 strong blog posts about the day.
“It was a spectacular day, everything was organised so wonderfully and whether it had rained or been full sunshine, the day could not have been better. MADELEINE is so very pleased with how the project turned out and the photography from the day is beautiful” – Karen Tucker, Marketing Associate at MADELEINE
“It was a wonderful day – thank you for all of your organising skills.” – Nikki Garnett, MidLifeChic
“Thank YOU! It was a wonderful day and one I’ll remember for a very long time. Thank you again for the faultless arrangements and for making it all happen” – Liz Yeowart, What Lizzy Loves
“It has been an absolutely amazing day and I can’t tell you how much I have enjoyed it! Organisation, venue, hosting, clothes – and of course the brilliant weather made it a unique day.” – Annette Holdrich, Lady of Style
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