LAND’S END

Uplift of 9% in sales on styles
represented in the video gallery

Brief

Land’s End wanted to revitalise the brand, reach out to new media and engage with a younger audience.

Strategy

Bright Light implementend a digital programme which involved several blogger events and developing engaging digital content. Blogger breakfasts, one-to-one briefings and gifting reeducated key digital influencers about the brand.

Results

Uplift of 9% in sales on styles represented in the video gallery.

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2017-05-08T13:25:17+00:00