REBELLE

Reaching 130 million globally for REBELLE

Brief

German online retailer for pre-loved fashion, REBELLE, needed a campaign that would reach and influence new shoppers globally.

Strategy

We created the Super Five Bloggers Style Hub, bringing together a group powerful fashion influencers from Germany, Netherlands, Sweden, Italy and the UK. Each influencer was invited to curate an outfit and choose their favourite investment piece for the #REBELLEGOESEUROPE campaign.

Results

The 360-campaign generated impactful content and reached over 130 million Europe-wide, including: online and social coverage, print press coverage, newsletter and image content that was seen throughout the season.

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