REBELLE

Reaching 130 million globally for REBELLE

Brief

German online retailer for pre-loved fashion, REBELLE, needed a campaign that would reach and influence new shoppers globally.

Strategy

We created the Super Five Bloggers Style Hub, bringing together a group powerful fashion influencers from Germany, Netherlands, Sweden, Italy and the UK. Each influencer was invited to curate an outfit and choose their favourite investment piece for the #REBELLEGOESEUROPE campaign.

Results

The 360-campaign generated impactful content and reached over 130 million Europe-wide, including: online and social coverage, print press coverage, newsletter and image content that was seen throughout the season.

HOOKED yet?

Fill in the form below and one of our PR experts will contact you to see how we can help you.

After submitting the form, please wait for the confirmation

2017-05-08T13:25:14+00:00