LAND’S END
Uplift of 9% in sales on styles
represented in the video gallery
Brief
Land’s End wanted to revitalise the brand, reach out to new media and engage with a younger audience.
Strategy
Bright Light implementend a digital programme which involved several blogger events and developing engaging digital content. Blogger breakfasts, one-to-one briefings and gifting reeducated key digital influencers about the brand.
Results
Uplift of 9% in sales on styles represented in the video gallery.
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