Uplift of 9% in sales on styles
represented in the video gallery
Land’s End wanted to revitalise the brand, reach out to new media and engage with a younger audience.
Bright Light implementend a digital programme which involved several blogger events and developing engaging digital content. Blogger breakfasts, one-to-one briefings and gifting reeducated key digital influencers about the brand.
Uplift of 9% in sales on styles represented in the video gallery.