LAND’S END
![yellowbar](https://www.brightlightpr.co.uk/wp-content/uploads/2017/02/yellowbar.jpg)
Uplift of 9% in sales on styles
represented in the video gallery
Brief
Land’s End wanted to revitalise the brand, reach out to new media and engage with a younger audience.
Strategy
Bright Light implementend a digital programme which involved several blogger events and developing engaging digital content. Blogger breakfasts, one-to-one briefings and gifting reeducated key digital influencers about the brand.
Results
Uplift of 9% in sales on styles represented in the video gallery.
![Albi_01_001](https://www.brightlightpr.co.uk/wp-content/uploads/2017/03/Albi_01_001.jpg)
![Duncan_03_097](https://www.brightlightpr.co.uk/wp-content/uploads/2017/03/Duncan_03_097.jpg)
![Anya_01_028](https://www.brightlightpr.co.uk/wp-content/uploads/2017/03/Anya_01_028.jpg)
![Lands’-End-Coat](https://www.brightlightpr.co.uk/wp-content/uploads/2017/03/Lands-End-Coat.jpg)
![Anya_02_087](https://www.brightlightpr.co.uk/wp-content/uploads/2017/03/Anya_02_087.jpg)
![SerafinaStudio_015](https://www.brightlightpr.co.uk/wp-content/uploads/2017/03/SerafinaStudio_015.jpg)
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