Zalando Karl Largerfeld

Fashion designer Karl Lagerfeld collaborated with Zalando to produce the sport-lux inspired collection, Sport City.

Brief

Fashion designer Karl Lagerfeld collaborated with Zalando to produce the sport-lux inspired collection, Sport City. BLPR delivered a media frenzy amongst top tier fashion media for Zalando.

Strategy

We implemented a multi-faceted campaign, which involved putting Zalando on the media map with several events, several key initiatives and a blogger campaign.

Results

Over 200 media guests attended our Twisted Tea Party at the May Fair Hotel for the launch of Zalando’s new season collection. Our key contacts from Vogue, Harpers Bazaar, The Telegraph enjoyed bespoke treats and luxury gifts.

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2017-05-08T13:25:13+00:00