SOCIAL CITY LDN

Engaging with the UK’s top fashion and beauty bloggers.

Brief

SocialCityLdN wanted to tap in to a network of dynamic digital entrepreneurs to create a space where ambitious, stylish and tech-savvy individuals could come together to learn, connect and inspire each other, with the aim of generating the largest possible social buzz around the highly anticipated event.

Strategy

We knew that this was a brand to have fun with; so, by reaching out to a host of key influencer/bloggers to help spread the SocialCity word, Bright Light was able to delve deep in to the combined world of digital and social media to create an engaging message which could be shared across a wider fashion audience. From like-minded fashion brands, magazines and journalists to members of the general public alike, Bright Light encouraged the digital community to come together and get involved with the event through nationwide competitions, radio interviews, interactive workshops and so much more.

Results

The campaign secured a total combined media reach of over 5.6 million, with over 35 pieces of published coverage appearing in some of the UK’s  leading consumer titles including HEAT, The Debrief, Closer and LOOK online.

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2018-08-15T13:28:06+00:00