MAISON LEJABY
Engaging Brand Experience For Top UK Fashion Influencers
Brief
Long standing French lingerie client, Maison Lejaby, wanted to use the launch of their Nufit range to drive brand awareness and boost the brand’s online presence in the UK.
Strategy
Bright Light invited five sophisticated, influential young bloggers to visit the home of Maison Lejaby in Paris to discover the new range and experience Maison Lejaby as they have never done before.
Bright Light PR created an exciting itinerary to entice the interest of influencers which included first class travel by Eurostar, a stay overnight in a central Paris boutique hotel, lunch at a beautiful Parisian restaurant and a luxury bra fitting at the new Maison Lejaby store.
To maximise social media opportunities, we offered each influencer a lingerie set of their choice from the Nufit collection.
Results
Five influential bloggers attended; Peony Lim, Stephanie Peers, Irene Lara, Patricia Batatas and Kate Tik.
All five delivered valuable content online and across social media.
The trip was a success resulting in a social media reach of over 922’000 users and led to 26 pieces of coverage.
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