Bird in Hand x British Fashion Awards
Official wine and sparkling wine sponsor for the 2017 British Fashion Awards.
Brief
Part of our strategy with Bird in Hand was to increase the brands presence within high end celebrities, award shows and British fashion designers. Over a period of time, we built up strong contacts with the British Fashion Council. We approached them regarding sponsorship for the Fashion Awards and sent the team a taster box of Bird in Hand wine to try. The BFC were delighted with the wine and were thrilled to partner with Bird in Hand for the event.
Event
Bird in Hand provided wine for over 700 guests in all VIP tiers, during dinner and throughout the award ceremony. All guests in the Grand Tier boxes were shown to their seats where there was a private bar filled with Bird in Hand wine. In return the BFA provided branding onto all of the menus as well as invitations and the website.
Furthermore, Bright Light ensured the Bird in Hand table was filled with VIP’s such as Caroline Flack, Gizzi Eskrine and Lilah Parsons. All guests promoted the wine across Instagram and snapchat, thanking Bird in Hand for having them at such an exciting and important event for the year. The BLPR team worked closely with the photographer to ensure key shots was taken throughout the evening, obtaining fantastic lifestyle, celebrity and red-carpet shots for Bird in Hand to use across their own channels as well as promote online.
Results
Hosted at the Royal Albert Hall, the Fashion Awards 2017 in partnership with Swarovski, recognised creativity and innovation in fashion.Bird in Hand were truly delighted with the high profile exposure, with the wines being offered to over 700 VIPs such as: Adwoa Aboah, Alexa Chung, Christopher Bailey MBE, Donatella Versace, Georgia May Jagger, Hailey Baldwin, Lewis Hamilton, Maisie Williams, Dame Anna Wintour, Naomi Campbell, Pink, Poppy Delevingne, Rita Ora, Sam Smith, Selena Gomez, Stella McCartney OBE, Stormzy and many more. Furthermore, branding was visible to a potential 4,000 event attendees.
The activity drove social media buzz for the brand and a strong association with a prestigious event.
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