Celebrity Influence at the British Fashion Awards
Bird In Hand: official wine sponsor for the 2018 Fashion Awards.
STRATEGY:
As part of our ongoing campaign to raise awareness for Bird in Hand amongst high end celebrities, British fashion designers and their followers, we negotiated a sponsorship deal, for the second year running, with the British Fashion Council (BFC) to be the exclusive wine sponsor for the 2018 Fashion Awards (FA). Additionally, we worked closely with top celebrity agents, Kendall and Partners, to work with Victoria Beckham (a FA nominee) and her team for the event.
THE EVENT
As the exclusive wine sponsor, Bird in Hand provided wine for over 700 guests during dinner and throughout the award ceremony. Bird in Hand was given a premium position table where the brand hosted high level VIPs including Victoria and David Beckham, Brook Shields, Brooklyn Beckham, Liv Tyler, Gia Coppola and others. Working with Kendall & Partners, we arranged for wine to be sent to Bird in Hand’s celebrity guests prior to the event so that they may familiarise themselves with the brand and products. As Ambassadorial President of the BFC, David Beckham’s presence ensured that all eyes were on the Bird in Hand table. Furthermore, Brooke Shields, who sat next to Bird in Hand Founder, Andrew Nugent, at the table, presented the coveted Designer of the Year award at the end of the ceremony. This drew further attention to the Bird in Hand table.
RESULTS:
We worked closely with the BFC to secure brand visibility throughout the event, including product displays and a presence in pre-and post-event materials. Visual assets and social media contents were agreed upfront. We also worked closely with Kendall & Partners to secure quality photography of our hosted celebrities.
The association generated much attention on a global scale with media not only within the UK but in the US and Australia. Social posts, including posts by Victoria Beckham, drove media buzz for the brand and a strong association with a prestigious event.
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